The Dominant Medium We Neglect

Bob Allen | September 28, 2015


Christian television.

What first crosses your mind upon seeing those two words? Whether you envision the spectacular scandals of the late 1980s, or the over-the-top material opulence and questionable theology featured on some of today’s most prominent programs, your reaction probably isn’t entirely positive, to say the least.

Why is compelling, sober, orthodox biblical worldview-and-discipleship programming virtually nonexistent? Why aren’t reasonably well-known members of this community equally as prominent in today’s most dominant form of media communication?

Many ministries point to a sense of God’s specific calling and—perhaps even more importantly—a careful assessment of the optimal ways to deploy resources. There’s even a question of whether television-delivered preaching remains effective in our time (which sounds a tad strange coming from entities utilizing pre-recorded messages at satellite campuses during worship, but that’s another subject).

Are we overlooking an important mission field? Are television consumers akin to a media “unreached people group” in terms of the theological distinctives we find so precious?

What About the Internet?

Though the internet is unquestionably a fast-rising star in the media sky, television remains the sun for visual stimulation, education, and vegetation. Recent statistics from Nielsen Research reveal that, on average, Americans watch a staggering 5.2 hours of television per day (among…


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