We Need New Methods in the Fight for Marriage

Greg Forster | March 12, 2013

Defenders of marriage need some entrepreneurial thinking. America has been governed by no-fault divorce, illegitimacy, and disordered desires of every kind for two generations; there are fewer and fewer people around who even remember living in a world where the Christian position was the default. We need to stop imagining real marriage is like the Apple of 2013—assuming we are the dominant entity and our opponents are upstarts trying to displace us from our position at the top. We need to realize that today, real marriage is the Apple of 1984—we're trying to break into a market completely dominated by our rivals and offer a radically different kind of product.

Successful entrepreneurs are generally defined by three core qualities. The first is a powerful desire to improve the world in some way. The second is opportunity recognition—when faced with obstacles, entrepreneurs try to think of new and different ways of doing things that open up new opportunities for success. And the third is just plain, old-fashioned guts—but you can call it "risk tolerance" and "perseverance" if you prefer. When faced with both a threat and an opportunity, most people prioritize avoiding the threat; entrepreneurs prioritize the opportunity, even if…

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