Why Knowing Your Flock Is Critical to Meaningful Preaching

Jared C. Wilson | September 30, 2015


The preacher paced the stage, staring earnestly out into the congregation. It was time for his weekly invitation. He asked for respondents to raise their hands. Not a single hand was raised. But he had no way of knowing this because he was on a video screen.

I was at the nearest campus of this multisite church on assignment from the pastor himself, a man who’d recently hired me to do some freelance research work for him. Visiting one of his many remote services was supposed to help me get a “feel” for his ministry. It certainly did. But I couldn’t help but be struck with the feeling that this way of doing ministry couldn’t really help the preacher get a “feel” for his congregation.

I don’t know what you think about video venues or the multisite model of church growth in general, but this experience and others has only affirmed some of my concerns about the disconnect between preacher and flock, a growing dilemma in all kinds of churches, big and small.

Indeed, this dilemma isn’t merely limited to multisite, “video venue” churches. Pastors of growing churches of all sizes will continually struggle with staying familiar with their congregations. And the temptation


To read the rest of this article, visit http://www.thegospelcoalition.org/article/why-knowing-your-flock-is-critical-to-meaningful-preaching.